Hong Kong Trademark Search and Registration – An Essential Guide for Foreign Businesses

Table of Contents

Hong Kong is a vibrant commercial hub known for its ease of doing business, robust legal framework, and strategic location. As such, it is an attractive destination for foreign businesses seeking to establish and expand their operations. Trademarks play an integral role in differentiating your goods or services in a crowded marketplace. They serve as an identifier of your business, building your brand’s image and reputation. Therefore, conducting a Hong Kong trademark search and registering your trademark should be a top priority when setting up your company in Hong Kong.

This article aims to guide foreign businesses through the intricacies of Hong Kong trademark search and registration. We will discuss the importance of trademarks, delve into the trademark laws of Hong Kong, explore the benefits of registering your trademark, and provide a step-by-step guide to the registration process. Additionally, we will introduce TopFDI, a company that simplifies this process for foreign businesses with a suite of comprehensive services. By the end of this article, you will have a clear understanding of why and how to protect your trademark rights in Hong Kong.

cost of living in hong kong

What is a Trademark in Hong Kong?

A trademark in Hong Kong is a distinctive sign that distinguishes the goods and services of one trader from those of others. It can be letters, words, names, signatures, numerals, figures, images, logos, or a combination of these elements. Notably, in Hong Kong, a trademark can also include aspects like sounds, 3D shapes, and colors, as long as they meet certain criteria.

Trademarks in Hong Kong are governed by the Trade Marks Ordinance and Trade Marks Rules, under which the Intellectual Property Department (IPD) operates. Registered trademarks are granted exclusive rights in Hong Kong, meaning the registered owner has the sole right to use, license, and sell the trademark within Hong Kong.

The Importance of a Trademark Search in Hong Kong

Conducting a trademark search in Hong Kong is an essential step before applying for trademark registration for several reasons:

Avoiding Legal Complications: Hong Kong Trademark search helps determine if your desired trademark or a similar one is already registered or applied for by another party. Using a trademark that is identical or similar to an existing registered trademark, particularly for related goods or services, may lead to legal disputes or infringement allegations.

Saving Time and Resources: The process of applying for a trademark registration can be time-consuming and costly. If a similar trademark already exists, the IPD may reject your application. Conducting a comprehensive trademark search at the outset can save you from wasting time and resources on an unsuccessful application.

Strategic Planning: A Hong Kong trademark search can provide valuable insights into your industry. By reviewing the trademarks in your sector, you can gain a clearer understanding of the market and devise an effective branding strategy that stands out from the competition.

Ensuring Brand Protection: Registering a unique trademark is the first line of defense in protecting your brand and its associated products or services. Once registered, it grants you exclusive rights to use your trademark, providing legal protection against infringement.

In summary, a Hong Kong trademark search is a critical precautionary measure that lays a solid foundation for your trademark registration, protecting your business from potential legal issues and aiding in strategic brand development.

Hong Kong trademark search

Requirements of Hong Kong’s Trademark

Hong Kong’s trademark law is governed by the Trade Marks Ordinance (Cap. 559) and the Trade Marks Rules (Cap. 559A), under which the Intellectual Property Department (IPD) operates. The legal framework stipulates that to be registrable, a trademark should satisfy several criteria:

  • Distinctiveness: A trademark must be capable of distinguishing the goods or services of one trader from those of others. It should not be generic or common to your line of business.
  • Non-descriptiveness: A trademark that describes the quality, intended purpose, value, or geographical origin of goods or services cannot generally be registered.
  • Deceptiveness: A trademark that may deceive the public, for instance, about the nature, quality, or geographical origin of the goods or services, is not registrable.
  • Use:The trademark must be in use or the applicant must have a genuine intention to use the trademark for the goods and services applied for.

In addition to these criteria, certain types of marks are explicitly excluded from registration, such as flags of states, official signs or hallmarks, and others indicated in international agreements to which Hong Kong is a party.

Hong Kong operates a ‘first-to-file’ system, meaning that the first person to file a trademark application will, in general, have priority over others. Hong Kong’s trademark law does not recognize an unregistered trademark right unless it is a well-known mark as stipulated in Article 6bis of the Paris Convention.

Furthermore, Hong Kong has a multi-class system which allows a trademark application to be filed in more than one class. It is a member of the Nice Agreement, and hence, uses the Nice Classification system, which categorizes goods and services into 45 classes for the purpose of trademark registration.

Violation of Hong Kong’s trademark law can lead to legal action, and penalties can include injunctions, damages or account of profits, and even imprisonment in severe cases of trademark infringement.

Understanding Hong Kong’s trademark law is vital for any business looking to operate in its market, both to ensure the validity of their own trademarks and to avoid potential infringement of others’.

How to Conduct a Hong Kong Trademark Search

The process of conducting a Hong Kong trademark search is straightforward, but it requires attention to detail to ensure a thorough and accurate search. Here is the step-by-step process:

  1. Define the Trademark: Clearly identify the trademark you wish to register. This can be a word, phrase, logo, or a combination of these elements.
  2. Access the Online Search System: Hong Kong’s Intellectual Property Department (IPD) maintains an online search system, known as the “e-Search System,” where you can search for existing registered trademarks. You can access it via the IPD’s official website.
  3. Conduct the Search: Input your proposed trademark into the search system. Remember to search for both the English and Chinese versions of your trademark if applicable, as Hong Kong is a bilingual jurisdiction. You should also search for variations of your trademark, including different spellings, phonetic equivalents, and similar designs.
  4. Interpret the Results: If your search reveals identical or similar trademarks, examine them carefully. Consider whether they are in the same industry or cover the same types of goods or services. The more similar the goods or services, the more likely it is that your trademark could be considered too similar and therefore infringing.
  5. Repeat for Multiple Trademarks or Classes: If you have more than one trademark to register, or if your trademark will cover goods or services in multiple classes, repeat the search process for each.
  6. Consult a Professional: While the search process is something you can do on your own, it can be complex and time-consuming, especially for businesses unfamiliar with Hong Kong’s trademark system. Therefore, you might want to consider engaging a trademark attorney or a trademark search agency to assist you. They can provide professional advice, conduct a more comprehensive search, and interpret the results accurately.

Remember that a Hong Kong trademark search is an essential step before applying for trademark registration. It can help you avoid legal complications, save time and resources, and ensure that your trademark is unique and able to be registered.

The Benefits of Registering a Trademark in Hong Kong

Registering a trademark in Hong Kong provides a plethora of benefits for both local and foreign businesses. Here are some of the key advantages:

Exclusive Rights: Once your trademark is registered, you obtain the exclusive right to use it in Hong Kong in relation to the goods or services for which it is registered. This means that you have the sole right to use, license, and sell the trademark within the region.

Legal Protection: Registration gives your trademark protection under Hong Kong’s Trade Marks Ordinance, which can provide stronger protection than relying on common law rights alone. If someone else uses a trademark that is identical or similar to yours for similar goods or services, it’s considered infringement, and you can take legal action against them.

Deterrent Effect: The fact that your trademark is registered and searchable in the public database can deter others from using the same or a similar trademark. This can prevent potential legal disputes and protect your brand image.

Asset Creation: Registered trademarks can become valuable business assets. They can be licensed or franchised, or used as a security to obtain loans.

Ease of Expansion: Having a registered trademark in Hong Kong can streamline the process of registering your trademark in other jurisdictions, particularly in the countries that are part of the Paris Convention or the Madrid System.

Brand Image and Customer Trust: A registered trademark helps in establishing brand identity and cultivating trust among customers. It assures your customers that they can identify your products or services and differentiate them from others in the market.

Business Value: For startups and businesses seeking investment, having a registered trademark can add to the company’s value. It shows investors that the company has taken steps to protect its intellectual property rights.

How to Register a Trademark in Hong Kong

Registering a trademark in Hong Kong is a systematic process administered by the Intellectual Property Department (IPD) of Hong Kong. Here is a step-by-step guide:

  1. Conduct a Trademark Search: As discussed earlier, the first step is to conduct a comprehensive trademark search to ensure that your proposed trademark is not identical or similar to an existing one.
  2. Prepare the Application: Prepare your trademark application, ensuring it includes all necessary information. This includes:
  • Application Form T2
  • A clear representation of your trademark. If it’s a logo or contains a design, provide a clear image.
  • The classes of goods and/or services that the trademark will represent. Hong Kong uses the international Nice Classification system, which organizes goods and services into 45 different classes. Ensure you choose the right class or classes that pertain to your business.
  • The full name and address of the applicant.
  • Application fees: HK$2,000 to apply to register a trademark in one class of goods or services; and HK$1,000 for each additional class of goods or services.
  1. File the Application: Please submit your application with fees to “Trade Marks Registry, Intellectual Property Department, 24/F, Wu Chung House, 213 Queen’s Road East, Wanchai, Hong Kong” by post or in person.
  2. Examination by the IPD: The IPD will examine your application to ensure it meets the requirements under the Trade Marks Ordinance and Trade Marks Rules. If any deficiencies are identified, you will receive a deficiency notice and be given a chance to rectify the issues.
  3. Publication for Opposition: If your application meets all the requirements, it will be published in the Hong Kong Intellectual Property Journal for public inspection. A three-month period is then provided for any third party to oppose your application.
  4. Registration: If no opposition is filed or if opposition is unsuccessful, your trademark will be registered. You will receive a certificate of registration, and the trademark will be registered from the filing date of your application.

Hong Kong trademark search

Leverage TopFDI for Your Business Success in Hong Kong

Navigating through Hong Kong’s dynamic business environment can be complex, especially when it comes to matters like trademark search and registration. Our experts at TopFDI assist you in conducting a comprehensive trademark search in Hong Kong and guiding you through the entire registration process. We ensure your trademark is unique, eliminating potential legal disputes and protecting your brand identity. This is where TopFDI steps in, offering an extensive suite of services tailored to streamline your business setup and operation:

Company Formation: We provide a seamless company formation service, helping foreign businesses establish their operations in Hong Kong. From initial advice on company structure to handling all necessary paperwork and legalities, we facilitate a smooth entry into the Hong Kong market.

Tax Filing Services: Navigating a new tax system can be daunting. Our tax professionals provide comprehensive tax filing services, ensuring compliance with Hong Kong’s tax laws and optimizing your tax position.

Accounting Services: Our accounting experts ensure your financial records are accurately maintained, providing key insights into your financial health. Our services include bookkeeping, financial reporting, and budgeting.

Company Secretarial Services: We offer company secretarial services, ensuring compliance with statutory obligations and regulations. From preparing board meeting minutes to filing annual returns, our team handles all essential administrative tasks.

At TopFDI, we understand that each business has unique needs. Therefore, our services are designed to be flexible and can be customized to fit your specific requirements. By partnering with us, you gain the advantage of our extensive local knowledge and professional expertise, allowing you to focus on your core business operations.


Navigating the complexities of the Hong Kong trademark search and registration process can be challenging, especially for foreign businesses aiming to establish their presence in this dynamic market. However, understanding the importance of trademarks, Hong Kong’s trademark laws, the benefits of registration, and the process involved can significantly ease this journey.

It’s important to remember that a trademark isn’t just a name or logo—it represents your business’s identity, values, and reputation. Protecting this essential asset can help foster trust among customers, deter potential infringers, and contribute to your company’s long-term growth and success.

At the same time, entrusting these intricate procedures to professionals can ensure a smoother, more efficient experience. Companies like TopFDI, with their broad range of services, including Hong Kong trademark search and registration, company formation, tax filing, accounting, and company secretarial services, provide comprehensive solutions tailored to the needs of foreign businesses in Hong Kong. 

By leveraging the expertise of such service providers, foreign businesses can confidently establish their operations in Hong Kong, knowing their trademark rights are secure and their compliance needs are handled professionally. The result is peace of mind, which allows you to focus on what’s truly important—growing and expanding your business in the thriving Hong Kong market.